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The Slogan Wars…. What Does a Company’s Slogan Really Say?

The Slogan Wars…. What Does a Company’s Slogan Really Say?

What a company says about their product or, more importantly, themselves, can be communicated in a whole lotta ways.
It might be in the look and feel they create in their brand, or even in how they behave, like charitable contributions and such.   But there is no more direct way to communicate than the slogan.
Trikke has had a lot of slogans over the years.  Most of the people reading this week’s Trikke Tuesday Newsletter will probably remember several of them.
Let’s see, there was…
Drive Your Fitness Machine“.
Trikke.  It’s Your Move
Here’s an oldie…  “Trikke  …Rock & Roll !
And one of my personal favorites from my own Trikke sensei, John Simpson….
 “Drives like a sports car.  Folds like an umbrella.  Smart.”  
It captures exactly how I feel about that elekktric machine.  And, therefore, the company that makes them.
You probably have your own personal favorite.  It may be whatever was on deck at the time you got into Trikke.  Maybe it helped motivate you.  Or, maybe you’re just reading some of these for the first time.
Either way, a slogan is intended to resonate with both, a company’s current customers, and their future customers.  Whoever that is.  (…and unless they’re spending a lot of dollars to hire some consulting firm, it’s the company’s job to figure that out too.)   
For now, I’m just going to talk about one of them because I think it best defines the Trikke experience.  It also happens to explain why we’re still here.
“It’s Your Move.”   
We all talked long and hard about this one. There were several others on the table, each having their upsides / downsides.
This one was not very promotional. More thought provoking really.
It’s a bit simplistic.   But that can be a good thing.
But the kicker was, it was also a C.T.A., a “call to action”.  Please do this now.
Let’s face it, when it comes to Trikke, from the moment you make your buying decision, there are still many calls to action left to come.
When it comes to the body powered motion, for example.  You don’t have to practice.  You really don’t.   But you’ll also never have the joy of competency and the confidence that only comes from making it a practice.  It’s your move.
Your elekktric takes little effort to ride, or you can choose to get deeper into it and “pon-e” up some body powered effort.  It’s your move.
You don’t have to invest your money or your time in this machine that can truly be trans-formative to both, you and your lifestyle.  It’s your move.
But if you do, it actually will be trans-formative.  …and you will benefit.  …please do this now. …and please do it for you.
That’s a pretty good call to action.
When it comes to my involvement, my efforts, even what I’m passionate about in the Trikke world, it is really all about that.  Helping people make their move.
As I said, it explains why we’re still here.  I’ve watched people’s eyes light up enough times – I mean truly light up – that it continues to inspire me and make me want to pay it forward.  Cause I felt the same thing. And I continue to feel it.
As with anything, the more comfortable you get, “Ah ha” moments become fewer and farther between.  But they are there.   Invest the time.  Go get them.
We haven’t had the easiest time introducing people to an entirely new way to move.   It’s hard.  Even something you think might be simple, like communicating your brand, your vision, – what you’re trying to do…  It’s hard.
So, whether you’re just now considering taking the plunge and buying the dang thing,  or you’re considering truly making it a part of your life & lifestyle,
or – like myself, and many others out there – you are deciding to “promote the product”, and help build a company…  the old adage remains true.
When something is harder to come by, when you have to work for it, it can also make it all the more valuable.
Either way.  It’s your move.

Fred Welch
Dir. Trikke Academy / National Trainer Program
Dir. Urban Mobility Initiative
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Next Trikke Academy  – St. Louis, MO – Oct 7th – 9th

Next Trikke Academy – St. Louis, MO – Oct 7th – 9th

Announcing or date for the 2nd Trikke Academy in St. Louis, MO (our new Trikke Academy hub) this fall…. October 7th – 9th.

The Trikke Academy training will be hosted at the Comfort Inn – Westport.  We have secured a reduced room rate for our guest and the hotel offers many nice amenities to help make your trip comfortable and convenience.  Only 9 miles from the St. Louis international airport this location is convenient for all travelers.  The hotel also offers a complimentary airport shuttle and a complimentary shuttle within a 2-mile radius, so you don’t need to rent a car.  Unless you’re planning to turn this trip into a little vacation, tack on some extra days and enjoy all the St. Louis has to offer.

The Trikke Academy training event is for those looking to get into the business of Trikke on whatever level is comfortable and convenient.  We have 3 different training programs:

Certified Trikke Professional / Sales Rep – allows you to earn a straight commission on all your sales.  No inventory or location required.

Certified Trikke Trainer / Sales Rep – also earns a straight commission on all sales but in addition, they are able to offer Trikke riding training and charge for it.  No inventory or location required

Certified Trikke Dealer – Can run an approved mobile operation, a brick, and mortar store, and / or a Tours and / or Rentals operation.  Inventory is required and all sales earn a margin.  If a Certified Dealer does not have a product in stock they can always process a drop ship order as a Sales Rep and earn a commission.

 We’ll schedule a call with you and Fred Welch, The Academy Director.  If after that call you’d like to reserve a spot for one of our Academies you’ll simply submit a $150 deposit and a confirmation email will be sent.

We’ll see you in St. Louis!

Questions?

 

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Help Us Decide – 6th National Riding Skkool in St. Louis?

Help Us Decide – 6th National Riding Skkool in St. Louis?

NRS ANNOUNCEMENT

I’m afraid that location arrangements for this year’s National Trikke Riding Skkool have all gone awry.  It was to be announced for later this year.  But, sad to say it, sometimes, things just aren’t how they seem.  

Therefore, we are considering, either cancelling the NRS for this year, or doing a last minute switch and have it to coincide with the Academy in St. Louis, – on the weekend of June 11th & 12th.

With only a little over 4 weeks remaining, which is not much time for guests to plan, we need to hear from you.   

If we receive a minimum of 10 sign ups, …It’s On.   AND…

As a thank you, everyone who fills out the registration form and submits a deposit within the next week will receive a sizable discount.

However, if we receive less than 10, we will refund all deposits and will continue with plans for next year’s N.R.S.  (To be announced later this year.)  

We will make that decision beginning of next week, so please let us know if you can take part in what has become a cherished event in the Trikke community.  

If you would like to register for this year’s Trikke National Riding Skkool, simply fill out this form.

A $50 deposit is required.  If this event is cancelled, full refund of deposits will be issued.

The full 2 days of training is $350 with a $50 deposit.  Register by Wednesday, May 18th and you’ll register at the discounted price if $250  This includes all of the classes for Saturday & Sunday in addition to the hosted reception, goodie bag, and a special addition 6th National Riding Skkool shirt.

St. Louis is the home of our very first National Riding Skkool which was so much fun and a big success.  Check out some photos from the 1st National Riding Skkool in St. Louis the summer of 2010.

Questions?

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Trikke Spotlight – David Beerman – Certified Trikke Professional & Trainer

Trikke Spotlight – David Beerman – Certified Trikke Professional & Trainer

Fun Q&A Profiles On Some Of The People Making a Difference in The Trikke World

Trikke Skki for Adaptive

When it comes to making a difference, Dave Beerman is a valued member of the Trikke business community.  He’s a retired engineer, who decided to make “health through sport” his mantra, and give back to those who need a more “adaptive” approach.  He’s not only a Certified Trikke Trainer / Professional, he’s a Cross-Seasonal Trikke Trainer, introducing the Trikke Skki into Colorado resorts as a legit piece of ski school training equipment to teach those with disabilities.

   “So, Dave, we have a few questions for you….”

 

Where are you located? Broomfield, Colorado 
What models of Trikke carving vehicles do you own?  T78cs (air tires), T12, Pon-e 36v Lite, Pone-36v, Trikke SKKIs (2)
When & Why did you start your carving life / get into Trikke? I bought the T78cs after seeing the infomercial (about 2005?). Then after moving to Colorado, rented a Trikke SKKI to check it out. And seeing its capabilities is what got me thinking about getting more involved with Trikkes. So I attended the Academy in Las Vegas in 2012 to become a Certified Trikke Trainer – then my garage started to fill up with Trikkes.
What are three words that describe you? Fun, fair, forward-looking
What is the last book you read & movie you watched? The Wright Brothers (David McCullough)
What is your greatest joy? When Mrs. B and I are somewhere out in the sunshine, breathing in the clear Colorado air
Intuition or rationale? 80% rationale, 20% intuition 
If you could give one piece of advice to your 10-year-old self, what would it be? Play more baseball 
Who would play You in the movie of your life? Charleton Heston
In one sentence, what does the future of Trikke look like to you? The future looks electric – so bright you’ve got to wear shades.
What’s playing on your carving / trikke-ing soundtrack?  Rippingtons, Hans Zimmer movie soundtracks
What is your favorite guilty pleasure?   oreo malts
What do you have hidden under your bed? more books
Elvis or Sinatra?  neither

Would you like to be featured in our Trikke spotlight?

Simply fill out the questionnaire.  The Trikke spotlight is an opportunity to get to know folks in the Trikke community, it’s open to everyone.

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Q&A with Gildo Beleski – Inventor of Trikke carving vehicles

Q&A with Gildo Beleski – Inventor of Trikke carving vehicles

Gildo Q_A resizeIt was a real treat during Trikke Academy in Las Vegas, NV (April 15th – 17th, 2016) to have a live video call with the legendary Gildo Beleski, the Brazilian founder, and CEO of Trikke, now based in Buellton, CA. It was great to see the brains behind the operation, set to the backdrop of the Trikke workshop, where miracles are made.

Gildo is both brilliant and personable, and we are proud to call him our leader. He’s a visionary with humility. And the take-aways from the conversation were illuminating. The attendees of Trikke Academy (TA) each submit a question for him:

TA: What is the #1 thing people ask you to add to the Trikke?

  • GB: It use to be a motor/battery back when we did not manufacture electrics.  Now it’s suspension, which we are working on.  Suspension is currently on our newly launched Police / Security vehicle called the defender we are testing to expand suspension to consumer vehicles.

TA: Do you see the battery industry standardizing?  

  • GB: No, but I see battery technology improving in the area of quick charge and becoming safer.  When cell phones first came out you would pull the battery off to charge it.  You possibly even had a spare to quick swap.  Now you can charge your cell phone in an hour.  Battery technology will become faster and more efficient.  Also, being able to discharge the battery so you can travel on an airplane.  If the battery is discharged then it’s safe, when you get to your destination then you charge it up.  This will not only allow for easy travel with batteries but also easier shipping.

TA: What was that feeling when you rode your completed Trikke for the first time?

  • GB: I designed and invented the first Trikke for downhill fun in Brazil so the Trikke that eventually came to market is very different then the first Trikke I created.  There was no self-propulsion.  It was only after, that I thought can I make this propel forward.  (I don’t recall if he answered the question as to how he felt)

TA: Will a Trikke be sturdy enough for rough roads like in a developing country?

  • GB: We are perfecting the Defender, which will be the ATV version of Trikke. I think it would withstand some poor road conditions.

And, for the most poignant Q&A of the session:

TA: If every country were to ban Trikke, what would you do?

  • GB: I can’t give up on Trikke.  I did that once for 7 years while in Brazil.  If Trikke was ban then I would still be making and designing Trikkes in my garage.  

The live video call with Gildo was impactful on a few levels.  As we indicated the final question reverberated.  It showed that Trikke for him is as much a passion as it is promotion.  So, the goal is to promote the passion.  It’s not the pursuit of sales, because passion sells itself.

by: Vivek Subramanian

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Trikke Folk Spotlight – Bill Smith with Trikke STL Guided Tours

Trikke Folk Spotlight – Bill Smith with Trikke STL Guided Tours

Fun Q&A Profiles On Some Of The People Making a Difference in The Trikke World

Bill Smith

Certified Trikke Dealer / Tour Operator and now Regional Trikke Director Bill Smith of Trikke STL Guided Tours

What models of Trikke carving vehicles do you own? four-48v & six-36v lites 
When & Why did you start your carving life / get into Trikke? I started my life on 3 wheels in 2014 after going to the Trikke Academy to open up a touring operation in St. Louis.
What are three words that describe you? Outgoing, confident and compassionate! 
What is the last book you read & movie you watched? Sleep Smarter from Shawn Stevenson and Star Wars:The Force Awakens  
What is your greatest joy? Spending as much time as I can with my ZING (Melissa), daughters Jadyn and Jordyn, and pets Bella (Golden Retriever) and Rosie (cat) 
Intuition or rationale? More rationale with hints of intuition  
If you could give one piece of advice to your 10-year-old self, what would it be? Enjoy the naps! 
Who would play You in the movie of your life?  John Cusack
In one sentence, what does the future of Trikke look like to you?  Trikke can be many things for my future. My health, income, escape, fun, connection to others all rolled up in one!
What’s playing on your carving / trikke-ing soundtrack?  Lately Electronic Opus from BT 
What is your favorite guilty pleasure?  80’s hairbands on roadtrips 
What do you have hidden under your bed?  The missing sock from the dryer!
Elvis or Sinatra?  Sinatra
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